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The Yoga Pro Podcast

Sep 22, 2021

Building a successful yoga business requires more than knowledge of yoga practices.  You also need business skills and a growth mindset.  In this episode of The Yoga Pro Podcast, Amy Wheeler joins us to share wisdom from her journey as a yoga entrepreneur.

Amy is the founder and director of Optimal State Programs and is a professor of Kinesiology at California State University, San Bernardino.  She is a C-IAYT and has a BA and MA in Health promotion and a Phd in education and psychology.  She is a past president of IAYT and has helped the National Ayurvedic Medical Association set standards for Ayurvedic yoga therapy.


-What Amy wishes she knew when she started out

-Why business is a yogic practice

-Tips from Amy for how you can find your niche

-The importance of branding and Amy’s process for founding Optimal State

-Choosing a domain name that will last through changes in your business

 -Amy talks about how business is an evolution

-Why being a great yoga teacher or therapist is not enough to have a successful business

-How Amy sought out resources for small business to learn skills

-Figuring out where your talents lie and when to outsource

-Amy shares her process for finding talented collaborators

-Why you have to get out of your comfort zone and embrace technology (and Amy gets vulnerable about her experiences)

-Pamela and Amy talk Tik Tok and Instagram Reels and the struggle to reach your target audience

-Tips for figuring out what social media (or any advertising avenue) your target audience uses

-Why growth mindset is necessary to have a successful yoga business

-We discuss personal yoga practices and the importance of that for our businesses

Connect with Amy:


Affiliate link to The E-Myth book

Affiliate link to Clifton StrengthsFinder book Affiliate Link Affiliate Link

 Connect with Pamela:


Clubhouse and Greenroom:  @pamelacrane


Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission.