Jul 21, 2021
Making a pivot in your yoga business can be a scary endeavor, but Franciska Bray-Mezey did just that. She shares tips, as well as her challenges and triumphs of starting an eco-friendly yoga business today on The Yoga Pro Podcast.
Franciska is the founder and creative director of Aura7 Activewear. She is also a yoga teacher and practitioner who saw a need for more eco-friendly yoga clothing and started a new business right in the middle of a pandemic.
-Franciska’s yoga journey
-Her process for building a brand
-Challenges that she faced
-How she felt the first time she saw people in her products
-What inspired her to name her business Aura-7
-Why you should start promoting your business as soon as possible
-How her yoga practice informed how she designed her products
-Franciska chats about what makes her fabrics eco-friendly and how she sources them
-How you can make your business more eco-friendly
-Where she is in her yoga teaching business right now
-Embracing new chapters
-How she uses yoga to keep a healthy work/life balance
Connect with Pamela:
Clubhouse and Greenroom: @pamelacrane
Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.