May 18, 2022
Marketing and selling your yoga business is important, but did you do the foundational work to clearly define your brand?
In this episode, Dr. Lisa Alvarez-Holland talks all things personal and business branding. She shares insight on what branding is, how to align your business with your energy, and what makes a successful brand.
Dr. Lisa is a physical therapist and C-IAYT who hosts Owning HER Health Podcast. She is a Feminine Mystic, Advocate and Thought Leader known for promoting one of the first cash based, integrative boutique physioyoga specialty wellness centers in the USA. Lisa provides online entrepreneur mentorships, masterminds, consulting and coaching programs for purpose driven women in the healing arts.
-Why it is important for you to put yourself out there to share your gifts
-What branding really is and isn’t
-Trusting who you are and feeling safe to share yourself
-How Dr. Lisa helps people uncover their identity
-Why using your credentials might not be helping you find your target audience
-Aligning your business model with your energy
-Balancing the feminine and masculine energy
-Biggest branding mistakes
-Using the successes of other modalities to promote your brand
-Why finding ways to put yourself out there that feel best for you is important
-The importance of a personal brand on your business for growth
-Why we don’t do the things we need to do for our business
-Re-branding your business as your tastes change
-Why coaching might be necessary for you to find your yoga and personal brand
-How branding is yoga
-The importance of hiring people to help you in your business
-Being honest about why you want a business
-Why people are attracted to you
-What makes a successful brand
-Finding an alter ego to help you build a brand
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Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.